They say timing is everything and the movie “It’s Complicated” starring Meryl Streep, Alec Baldwin and Steve Martin couldn’t have debuted at a better time to show the world the new face of fabulous women 50 and over. Geri Brin, Founder of www.faboverfifty.com said Meryl Streep’s character in the movie personifies fabulous women 50 and over because she is confident, fulfilled, independent, determined and ready for new challenges. That is what the new web site, which will go live late February, 2010, is all about. Geri Brin and her team are going to change the complexion of the advertising world.
Geri details in this podcast why the corporate world and Madison Avenue are going to have to start addressing this segment of the population that now controls $19 trillion of net worth and is standing 51 million tall. FabOverFifty is going to be a destination where accomplished women are going to share information on what makes them fabulous. From beauty and fashion to books and wine, women are going to be able to have a tremendous resource where they can extrapolate information for their fast pace lives.
Geri claims that the advertising world is just starting to recognize this demographic after 40 years of focusing on the 18 to 34 age group. “The changes are subtle but they are strong, A year from now more and more companies will be targeting women 50 and above as their first priority when they realize the power of this group. The entire shift is going to be very interesting to watch. And it will definitely happen. You heard it here first.”
Geri, son Colby and daughter Simone