YouTube is announcing a new program to nurture the next generation of video bloggers.
The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars. It already held similar programs for cooking and fitness, as well as nonprofits.
Creative program manager Austin Lau says he’s looking for vloggers who have already “put in some time trying to make YouTube work” and built a following, but who aren’t quite top-tier stars. The winners will receive $5,000 worth of video equipment and $10,000 worth of promotion on YouTube and elsewhere. They’ll participate in educational workshops with Google+, and they’ll receive mentorship from “top vloggers” like Justine Ezarik, a.k.a. iJustine.
Read more at Techcrunch: http://techcrunch.com/2012/03/28/youtube-next-vlogger/