December 28th, 2009 . by Steve Greenberg and Lois Whitman
They say timing is everything and the movie “It’s Complicated” starring Meryl Streep, Alec Baldwin and Steve Martin couldn’t have debuted at a better time to show the world the new face of fabulous women 50 and over. Geri Brin, Founder of www.faboverfifty.com said Meryl Streep’s character in the movie personifies fabulous women 50 and over because she is confident, fulfilled, independent, determined and ready for new challenges. That is what the new web site, which will go live late February, 2010, is all about. Geri Brin and her team are going to change the complexion of the advertising world.
Geri details in this podcast why the corporate world and Madison Avenue are going to have to start addressing this segment of the population that now controls $19 trillion of net worth and is standing 51 million tall. FabOverFifty is going to be a destination where accomplished women are going to share information on what makes them fabulous. From beauty and fashion to books and wine, women are going to be able to have a tremendous resource where they can extrapolate information for their fast pace lives.
Geri claims that the advertising world is just starting to recognize this demographic after 40 years of focusing on the 18 to 34 age group. “The changes are subtle but they are strong, A year from now more and more companies will be targeting women 50 and above as their first priority when they realize the power of this group. The entire shift is going to be very interesting to watch. And it will definitely happen. You heard it here first.”
Steve really racked up the miles this month on his 10 city TV Xmas gadget tour. The View by the Bay, KGO in San Francisco starring Spencer Christian, formerly Weatherman in New York, really enjoyed Steve bouncing around on his set.
But to the art world he is known as Sylvestor Stallone, painter. Here is one of his latest, “Electric Burst Of Creativity,” on display recently at Art Basel in the main convention center. While some may question Stallone’s validity as a serious artist, there was a significant indicator under his painting. It said, “sold.”
December 14th, 2009 . by Steve Greenberg and Lois Whitman
Just when we thought the Smartphone was smart enough along comes Toktumi, (Talk To Me) with a new app that actually turns your cell into a VOHO, Virtual Office, Home Office. Peter Sisson, Founder and CEO of Toktumi, coined the acronym because now companies with less than 10 people can use Line2 as a second line on an iPhone or Blackberry. Two numbers, two sets of contacts, two voice mail greetings, all on one phone. Line2 gives you many of the features you have on a business phone—press one for Lois, press two for Steve, etc. Lois (that’s me) is starting her 30 day free trial now so check back to see what she thinks about it.
“I can’t wait to try Line2 because I don’t want to be a slave to my company’s business system,” she said. “After listening to Peter explain the features I felt this was my future. I want to be one of those road warriors you hear about. I don’t mind working around the clock. I just don’t want to be tied down to one location. Peter promises the following additional features for just $14.95 a month:”
Ability to pick a new local number, an 800 number, or transfer an existing number;
Powerful office features such as auto receptionist, instant conferencing for up to 20 people, visual voicemail, voicemail by email, call transfer, call waiting, caller ID, call hold and call forwarding all without the need for special phones or equipment;
Access to all of their office phone features whether they’re on a mobile phone, Wi-Fi-connected laptop or PC;
Freedom to make and take calls with their toktumi number on their mobile phone;
Caller announce via the toktumi Mobile Assistant™ that allows callers to screen calls, set different greetings for business or personal calls and route callers to designated voicemails;
The convenience of being able to search their address books and online directories to place calls just by typing the name, company or category they are looking for;
Multiple extensions with centralized billing, which allows small business owners to track employee calling and manage phone expenses;
Unlimited PC-based calling to U.S./Canada and ultra low international rates from their mobile phone, PC or laptop;
No additional equipment, annual contracts, calling plans or activation/termination fees to worry about;
Commitment-free, non-tiered pricing model based on a single, monthly fee of $14.95, with no additional fees or per-minute charges
December 8th, 2009 . by Steve Greenberg and Lois Whitman
Rosa de la Cruz and her husband Carlos are one of the biggest collectors of art in the world. They live on Key Biscayne and have recently opened a museum in the Design District of Miami so that they can share their collections with others. This Vlog is all about how Rosa views the changing world in the digital age and how art has been a major influence on all of us even when we didn’t know it. Get ready for some profound life lessons. This is something you will want to share with others too. Make sure you watch till the end. The last few comments are thought provoking.
December 6th, 2009 . by Steve Greenberg and Lois Whitman
Dan Kelley, D-Link’s senior director of marketing, tells What’s Wow Now, why the technology in Broadband is changing, why is it going Green, and what consumers and businesses need to know going forward. Dan Kelley has been head of marketing for 10 years, and leads a marketing department of more than 25 people. D-Link NA includes the US and Canada with some 500 employees. They manufacture, distribute and market more than 100 products in both the consumer and business markets. And that’s not all…………………. .
It wasn’t so long ago that a little boy would have been ushered to the nearest bathroom if he was sitting on Santa’s lap and said he needed a “wee.” Today we know a “wee” as Nintendo’s gaming platform and its spelled “wii.” The times they are a changin’ and Santa needs to keep up with the ever evolving world of technology. Today’s Santa’s can’t get by just knowing GI Joe’s and Betsy Wetsy. Check out your kid’s wish list–it reads like a NASA parts roster. That’s why when I heard about a service in England designed to help educate St. Nick’s on the latest tech advancements, I realized it was a brilliant idea.
PC World, the UK’s biggest computer retailer, has already begun an extensive training program for its Santas, and set up a special e-mail helpline (pcworld@santasupport.co.uk) to guide and advise confused parents or elfin helpers.
The program includes classes and a hotline, so Santa can call in questions. According to a study quoted in The Sun, “only one in 5 Father Christmases had heard of the Nintendo DSi white while less than one in 10 knew about the must-have Sony reader.” Shocking, huh?
So Santa’s of the world– besides taking care of the reindeer, the elves, knowing who has been naughty or nice, and keeping your breathe smelling sweet–you now need to know the availability of the Xbox 360 and which digital camera has the greatest optical zoom. Merry Christmas– Ho Ho Ho
Gadget Nation